I have trouble with exclamation points in general – they’re very useful, but they lose their effectiveness if you break them out too often. This rule is doubly true for the Microsoft Outlook red exclamation point – the little symbol you can put next to the subject of your email that stands for urgency or high importance. My new boss has trouble with this concept to the point where I am not sure if she knows where the period is located on the keyboard or realizes that not all of her emails are highly important.
If you use the high importance red exclamation mark, say, twice a month, I’m going to understand the special pressing and critical nature of your request and treat the email accordingly. If you use it every single time you send me anything it’s going to start meaning less and less to me. In fact, I just might go to lunch before even opening your email in some sort of attempt to teach you a lesson.
What you’re telling me, with your dozens of red exclamation point emails, is that you think that everything you need is way more important than anything else I need to do for other people. It’s like cutting in line for no reason. I hate it so, so much.
In order to curb red exclamation point use, I have written a short two-example guide to help everyone understand when its usage is appropriate.
Inappropriate Usage
Subject: Book Order (!)
Hi Sarah!!!
Could you order the below books for me?? π
Thanks!!! π
Appropriate Usage
Subject: Book Order (!)
Hi Sarah!!!
Could you order the below books for me??Β π
Also, I am badly wounded and can’t stop the blood flow!!! π₯ I am typing this to you with the remainder of my strength. If you could call an ambulance or fashion a makeshift tourniquet for me out of office supplies, that would be great!!! Please hurry!!!
Thanks!!! π
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December 18, 2007 at 1:17 pm
Liana
Heh heh. I’d say that’s a pretty useful guide! (!!!) (!!) (!!!!)
December 18, 2007 at 2:50 pm
Lindsay
I get tons of these:
“Hi Lindsay!! Can you print some of these posters off in color? ASAP!
We are having a bake sale tomorrow! let me know if you need help π
Translation: (Try and imagine the voice of Corky Thacher narrating this)
Hi Simple minded admin, Can you put down your coffee, open the attachment and hit print? Now? I’m also gonna get you to waste the rest of your afternoon sorting baked goods. If I need to hover over your desk till its done I am more than prepared to do so. I added a smilie so that you won’t think I’m being condisending.
la la la la life goes on…
December 18, 2007 at 5:33 pm
Accountable
In my work junk mail inbox this came today, with a red exclamation mark:
from admin @ viagra . com subject line: Re: Online Doctor Carey.
I can’t imagine what is so important that the SPAM would have a red flag by it. DELETE!!!
November 28, 2009 at 5:30 pm
Rob
Wow, I randomly stumbled upon this this morning during a google search. I have to say, I am in ultimate agreement with your take on the High Importance Exclamation. I see it all too often at the office, and its lost what little luster it had to begin with.
March 31, 2010 at 12:17 am
Eric
How do I turn mine off? Help! These red exclamation points have taken over my life literally, and I cannot turn them off.
Do you know how?
Eric